Posted October 3 2012, 10:30 AM PDT by OB Jacobi, President, Windermere Real Estate

When searching for homes online, are you really seeing everything that’s for sale?

Posted in Buying by OB Jacobi, President, Windermere Real Estate

 

Today the WAV Group, one of the largest real estate consulting firms in the nation, published the results of an independent study that compared listing information on real estate brokerage websites like Windermere.com with those of national real estate portals, such as Zillow and Trulia. The study focused on 11 major markets and found that local real estate brokerage websites have the most complete, accurate, and up-to-date information about homes for sale.

You can read more about the study here. The study’s main findings included:

- Local real estate brokerage sites display 100% of the agent-listed homes for sale compared to about 80% for the national portal sites.

- Local real estate brokerage sites show newly listed homes for sale seven to nine days earlier than national portals.

- Local real estate brokerage sites almost never show a home listing as active that has already sold; about 36% of listings that appear as active on national portals are no longer for sale.

So what does this mean for home buyers and sellers? It means that local real estate brokerage websites like Windermere.com are your best bet for the most complete and accurate information about homes that are for sale. To learn more about the differences between local real estate brokerage websites and national portals, and how it impacts buyers and sellers, please see the WAV Group study.

OB Jacobi is the president of Windermere Real Estate. For more information please visit www.Windermere.com.

 


5 Comments

Comment

  • Your post implies that this results of this study applies to all national real estate portal. That is not the case - this study analyzed data from only two national portals, Trulia and Zillow. To imply otherwise is misleading.

    Posted October 05 2012, 6:20 AM by Misleading

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    • Misleading,
      Thanks for reading and for your feedback. You are correct, the findings of the WAV Study don't necessarily apply to all real estate portal websites. Trulia and Zillow were specifically profiled because they are two of the most frequently visited national portals - especially amongst our clientele - so it made sense to use them in the study.

      Thanks,
      OB Jacobi

      Posted October 05 2012, 3:26 PM by OB Jacobi

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  • What't up to everyone, it's really a nice for me to pay a visit to this site, it includes priceless information.

    Posted October 04 2012, 8:23 AM by cleaning services melbourne

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  • Thanks, OB.

    I got an email this morning from a buyer inquiring about a listing of mine that he had found on a national portal site-- which didn't indicate that the house was already pending.

    Another point: sometimes we brokers go back to an existing listing and update it, with new photos or perhaps a correction to the listing information. Most times these changes never appear on those national sites. You can't beat the local sites for accuracy--

    Posted October 03 2012, 10:40 AM by Al Johnson

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    • Hi Al,
      Thanks for reading and for your feedback. You are spot on.

      Posted October 03 2012, 11:55 AM by OB Jacobi

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